Recommended Spot Big Zelkova Tree (Kamisuwa Shrine) Experience the serenity of this 1,000-year-old tree, believed to protect the land and worshipped as a god of agriculture. Cedar Tree Path to Shrine Explore the historic Yahiko ... More

Recommended Spot Big Zelkova Tree (Kamisuwa Shrine) Experience the serenity of this 1,000-year-old tree, believed to protect the land and worshipped as a god of agriculture. Cedar Tree Path to Shrine Explore the historic Yahiko ... More

The Garden Place Kobayashiro offers a truly unique setting for romantic photoshoots, blending over 100 years of history with timeless elegance. Established in 1915, this venue features a meticulously crafted daimyo garden by renow... More

Enjoy a Stress-Free Ski Adventure at Iwappara Ski Resort! Just 1.5 hours from Tokyo by Shinkansen, Iwappara Ski Resort in Echigo Yuzawa, Niigata, offers an unbeatable deal on a 1-day lift ticket and rental set—a package much mor... More

Take the afternoon to explore Niigata Island. Start by learning the history of the Port Town, as you stroll through time along what used to be old canals! Then taste the delicious local fish as you learn to make your very own sush... More

Exclusive VIP Niigata Tours Our VIP Niigata Tours offer locally guided, exclusive experiences, taking you beyond typical tourist spots to hidden gems only locals know. Why Choose Our Tours? Local Experts Discover secret location... More

Enjoy the culture and nature of Japan's snow country in Takane, a mountain village on the outskirts of Murakami City, Niigata Prefecture, where snow accumulates to 2 meters during the winter months. This program is an experience i... More

The theater's retro atmosphere exudes a sense of history, featuring an awe-inspiring hall with a wooden beam ceiling—something rarely seen today except in important cultural properties. Another highlight is the projection room, ... More

You can go cycling through the streets of this manufacturing town, and visit some local workshops which are usually closed to the public, and witness the craftsmanship up close. On this tour, you'll ride a high-performance e-Bike... More

Iguriami fishing in Murakami City, Niigata Prefecture. This traditional fishing method has been handed down since the Edo period (1603-1868) and is still practiced today. The fishing is limited to the months of October and Novembe... More

【GALA Yuzawa Ski Resort 】 GALA Yuzawa Ski Resort is a premier ski destination located just 71 minutes from Tokyo by bullet train, offering unparalleled convenience and breathtaking snow-covered landscapes. With a variety of sl... More

Recently spotted on SNS, Sado / Minami Sado area. In response to the request that the regular sightseeing buses are a little inconvenient for going to Sukunegi, Yajima Kyoshima, etc., we started operation of the “Shuttle for Og... More

Limited to 10 people per day every Saturday and Sunday, Experience cooking with a grandmother who lives in the area and is a master of local cuisine in the snowy country. You can feel the warmth and countryside of the snowy countr... More

If you’re eager for a journey that allows you to immerse yourself in cultural and historical wonders in a way the mainstream destinations might not, visiting the Northern Culture Museum in Niigata may be exactly what you’re lo... More

Step into a traditional Japanese shrine, a rare experience even for locals. Immerse yourself in crafting a beautiful windchime, a tangible reminder of your journey. This glass bell captures Japanese craftsmanship and resonates wit... More

Niigata Prefecture is famous for producing delicious rice and sake. Vast rice fields spread out in Niigata City, the prefectural capital, and are a symbol of the Niigata plains. Another iconic sight is the lagoon. The area around ... More

At the blacksmithing shop with a 150-year history, you can craft your own frying pan out of a piece of iron plate. The entire process, from forging to installing a handle, is completed by your own hands with great care. Furthermor... More

ryugon is located at the foot of Mt. Sakado, and the Uono River, which runs right next to it, is a natural environment where you can see ayu fishing in summer. Please enjoy walking and cycling in the rural landscape that changes f... More

Visit Fukushimagata Lagoon in style with this luxury tour that provides an in-depth exploration of the rich culture that has flourished here for centuries and continues to thrive today. Through engaging interactions with locals an... More

Recommended Spot Big Zelkova Tree (Kamisuwa Shrine) Experience the serenity of this 1,000-year-old tree, believed to protect the land and worshipped as a god of agriculture. Cedar Tree Path to Shrine Explore the historic Yahiko ... More