Visit Fukushimagata Lagoon in style with this luxury tour that provides an in-depth exploration of the rich culture that has flourished here for centuries and continues to thrive today. Through engaging interactions with locals an... More

At the blacksmithing shop with a 150-year history, you can craft your own frying pan out of a piece of iron plate. The entire process, from forging to installing a handle, is completed by your own hands with great care. Furthermor... More

Take the afternoon to explore Niigata Island. Start by learning the history of the Port Town, as you stroll through time along what used to be old canals! Then taste the delicious local fish as you learn to make your very own sush... More

During this tour, we’ll expertly guide you through the rich tapestry of local traditions, allowing you to experience these techniques firsthand. From hands-on demonstrations to immersive experiences, you’ll gain insight into t... More

This 6-hour walking tour includes a Knife factory tour and fruit knife crafting at Tojiro, one of Japan's best knife makers.You'll polish the blade and the craftsman will sharpen the edge. Then you assemble the handle.You can get ... More

Iguriami fishing in Murakami City, Niigata Prefecture. This traditional fishing method has been handed down since the Edo period (1603-1868) and is still practiced today. The fishing is limited to the months of October and Novembe... More

Niigata Prefecture is famous for producing delicious rice and sake. Vast rice fields spread out in Niigata City, the prefectural capital, and are a symbol of the Niigata plains. Another iconic sight is the lagoon. The area around ... More

Enjoy the culture and nature of Japan's snow country in Takane, a mountain village on the outskirts of Murakami City, Niigata Prefecture, where snow accumulates to 2 meters during the winter months. This program is an experience i... More

In Tokamachi, textiles have long been central to community life, especially during the harsh winters when they were woven into the very fabric of social customs. In the past, young men would look at the quality of a woman’s fabr... More

A trip to experience the traditions, nature, and culture of Murakami City, which faces the Sea of Japan. ●Special Programs (1) Visit the Iwafune Grand Festival. This festival originates from a legend that a god descended on this... More

Everyone has heard of Geisha, popular female entertainers in the 19th century Japan. However, before Geisha’s popularity grew, Oiran were considered the trend-setters of the Japanese fashion world. These highly educated women ha... More

The tour will be accompanied by woman, a Chinese herbal cuisine researcher who has translated several books in China and Taiwan and is fluent in Chinese (lecturer at the Japan Academy of Traditional Chinese Medicine affiliated wit... More

Murakami City is located at the northernmost tip of Niigata Prefecture facing the Sea of Japan. The old town located in the center of the city is the oldest castle town in the prefecture, developed in the 1600s. Some stores in the... More

Nigata is known for the best sake producing area - Myoko isn't the exception with 3 sake breweries of unique history and product line-up. They are all small-sized truly local breweries. You can see more and communicate with the b... More

【GALA Yuzawa Ski Resort 】 GALA Yuzawa Ski Resort is a premier ski destination located just 71 minutes from Tokyo by bullet train, offering unparalleled convenience and breathtaking snow-covered landscapes. With a variety of sl... More

Step into a traditional Japanese shrine, a rare experience even for locals. Immerse yourself in crafting a beautiful windchime, a tangible reminder of your journey. This glass bell captures Japanese craftsmanship and resonates wit... More

Niigata is one of the leading centers of food culture in Japan.​ While walking through charming avenues, you can feel the atmosphere of old port town and taste many delicious Japanese dishes. Emersed yourself in history as you ... More

Recently spotted on SNS, Sado / Minami Sado area. In response to the request that the regular sightseeing buses are a little inconvenient for going to Sukunegi, Yajima Kyoshima, etc., we started operation of the “Shuttle for Og... More

Enjoy a Stress-Free Ski Adventure at Iwappara Ski Resort! Just 1.5 hours from Tokyo by Shinkansen, Iwappara Ski Resort in Echigo Yuzawa, Niigata, offers an unbeatable deal on a 1-day lift ticket and rental set—a package much mor... More

You can go cycling through the streets of this manufacturing town, and visit some local workshops which are usually closed to the public, and witness the craftsmanship up close. On this tour, you'll ride a high-performance e-Bike... More