Take the afternoon to explore Niigata Island. Start by learning the history of the Port Town, as you stroll through time along what used to be old canals! Then taste the delicious local fish as you learn to make your very own sush... More

A tour to fully enjoy the night in Takada, a historic castle town in the snowy region. The dining venue features a special lunch at "Centennial Ryotei Ukisyo," a traditional restaurant with over 140 years of history and designated... More

Everyone has heard of Geisha, popular female entertainers in the 19th century Japan. However, before Geisha’s popularity grew, Oiran were considered the trend-setters of the Japanese fashion world. These highly educated women ha... More

Recommended Spot Big Zelkova Tree (Kamisuwa Shrine) Experience the serenity of this 1,000-year-old tree, believed to protect the land and worshipped as a god of agriculture. Cedar Tree Path to Shrine Explore the historic Yahiko ... More

Recently spotted on SNS, Sado / Minami Sado area. In response to the request that the regular sightseeing buses are a little inconvenient for going to Sukunegi, Yajima Kyoshima, etc., we started operation of the “Shuttle for Og... More

This is a program which introduces a deep understanding of "Japan" through "rice" in Kashiwazaki, Niigata Prefecture. Participants will stay in an old minka (traditional Japanese house) with a kayabuki roof (shingled roof), watch ... More

Recommended Spot Big Zelkova Tree (Kamisuwa Shrine) Experience the serenity of this 1,000-year-old tree, believed to protect the land and worshipped as a god of agriculture. Cedar Tree Path to Shrine Explore the historic Yahiko ... More

Step into a traditional Japanese shrine, a rare experience even for locals. Immerse yourself in crafting a beautiful windchime, a tangible reminder of your journey. This glass bell captures Japanese craftsmanship and resonates wit... More

Recommended Spot Big Zelkova Tree (Kamisuwa Shrine) Experience the serenity of this 1,000-year-old tree, believed to protect the land and worshipped as a god of agriculture. Cedar Tree Path to Shrine Explore the historic Yahiko ... More

During this tour, we’ll expertly guide you through the rich tapestry of local traditions, allowing you to experience these techniques firsthand. From hands-on demonstrations to immersive experiences, you’ll gain insight into t... More

The theater's retro atmosphere exudes a sense of history, featuring an awe-inspiring hall with a wooden beam ceiling—something rarely seen today except in important cultural properties. Another highlight is the projection room, ... More

Enjoy the culture and nature of Japan's snow country in Takane, a mountain village on the outskirts of Murakami City, Niigata Prefecture, where snow accumulates to 2 meters during the winter months. This program is an experience i... More

Limited to 10 people per day every Saturday and Sunday, Experience cooking with a grandmother who lives in the area and is a master of local cuisine in the snowy country. You can feel the warmth and countryside of the snowy countr... More

【GALA Yuzawa Ski Resort 】 GALA Yuzawa Ski Resort is a premier ski destination located just 71 minutes from Tokyo by bullet train, offering unparalleled convenience and breathtaking snow-covered landscapes. With a variety of sl... More

If you’re eager for a journey that allows you to immerse yourself in cultural and historical wonders in a way the mainstream destinations might not, visiting the Northern Culture Museum in Niigata may be exactly what you’re lo... More

Blacksmith was brought to Tsubame and Sanjo area in Niigata prefecture in the early 17th century, started producing Japanese nails called Wakugi. This area now became an artisan metalsmiths town. You can visit some of those factor... More

A trip to experience the traditions, nature, and culture of Murakami City, which faces the Sea of Japan. ●Special Programs (1) Visit the Iwafune Grand Festival. This festival originates from a legend that a god descended on this... More

ryugon is located at the foot of Mt. Sakado, and the Uono River, which runs right next to it, is a natural environment where you can see ayu fishing in summer. Please enjoy walking and cycling in the rural landscape that changes f... More

Visit Fukushimagata Lagoon in style with this luxury tour that provides an in-depth exploration of the rich culture that has flourished here for centuries and continues to thrive today. Through engaging interactions with locals an... More

In Tokamachi, textiles have long been central to community life, especially during the harsh winters when they were woven into the very fabric of social customs. In the past, young men would look at the quality of a woman’s fabr... More